A lot of Swiss advertising is pretty dire. Come to that, a lot of advertising is fairly dire, full stop. But the two major Swiss supermarket chains, Coop and Migros, seem to really have raised their game of late. New agencies, new people on the account, or new marketing managers? Who knows.
My favourite ad at the moment is this Migros chicken ad. A complete fairy story, but you can’t help feeling warm and fuzzy about Migros after watching it. And if you think their eggs are fresh, I suppose that that’s a bonus.