The marketing of Claus and Claws, my Christmas fable, continues.
Last week I was kindly invited on to World Radio Switzerland to talk about the book. They have been nice enough to send me the link to a podcast of this little appearance which you can find on their website here.
The other big news is that Claus and Claws is now available in paperback. I only discovered that Amazon gave you the opportunity to create one when a button appeared on my computer suggesting that I should. I checked it out and then launched into the process. A day later and the book has appeared.
Maybe I should have known about this all along, but I didn’t. There is a lot to learn in this self-publishing lark. It’s a fairly brilliant move on the part of Amazon. When someone orders a book, it is printed on one of their no doubt giant machines and sent out. They don’t keep any stock. I suspect that order fulfilment takes a little longer than with a book which is already in their warehouse, as I haven’t yet received the two copies I have ordered for myself. But the two I ordered for the brilliant cover designer, Martin Will, have been sent so it can only be a question of time.
Research has indicated that eBooks outsell paper books these days but not by much. For every 100 paperbacks, Amazon sells 115 Kindle books. So at least Claus and Claws now covers all bases. Hopefully people will be aiming to fill all sorts of Christmas stockings with the paperback edition. I’m rather looking forward to getting mine. I’ll dedicate yours when I see you.